In the #PradaLineaRossa campaign dedicated to the autumn-winter 2021 collection, the legendary "red line" of the brand gets a new interpretation, being associated with the marking lines of various sports facilities — universal markers that are easily recognizable around the world.
These lines unite skate parks in the diverse landscapes of Los Angeles (USA) and Shanghai (China), marking new territories and spaces for outdoor activities and meetings.
We want to tell the brand that for us, Belarusians, the "red line" is also very important, especially if it is depicted on a white background. This is our historic national flag, which was banned by the regime. For these colors, we are now being beaten and imprisoned.
We ask you to show solidarity and support, we urge #Prada to join our #FashionforFreedom campaign and dedicate one of the elements in its next collection to Belarusian women and their struggle for democracy and freedom, including the freedom to wear our national colors - red and white.
Let's tell the Prada brand and its millions of subscribers about our struggle for the right to choose. Let's tell the stories of Belarusian women who are in prison for wearing clothes in the national colors of Belarus.
What to do:
• Follow #Pradalinearossa recent posts
https://www.youtube.com/watch?v=-x2IuTpjYxg
https://www.instagram.com/p/CX_njNeItk2
https://www.facebook.com/Prada/posts/4398091016962480
https://twitter.com/Prada/status/1475511820869943296
• Write in the comments to the post what white-red-white colors mean for Belarusians and share a story about a Belarusian woman being persecuted for white and red (see below)
• Ask to dedicate this model or future models to brave Belarusian women.
Here are some of the stories of Belarusian women persecuted for wearing white and red that you can share with Prada:
-Ina Zaitsava was persecuted and had to flee the country for wearing white and red dress white-and-red wedding dress
-Natalia Sivtsova-Sedushkina was arrested during her driving lesson and fined for wearing white and red socks
-Alena Vinokurova from Navapolatsk was fined for white and red flowers she was taking to her daughter's birthday party
-Lyubou Sarlay was arrested for a white and red stripe on her pants very similar to #LineaRossa by Prada)
Use hashtags:
#FashionForFreedom #FashionForHumanRights #StandWithWomenOfBelarus #Belaruswomensfoundation #Prada #PradaLineaRossa